When it comes to running a successful website, there are several factors that come into play that make it a success or failure. Elements like the theme of your site, the value it offers and level of engagement are crucial for every website. Your site must be easy to understand and simple to navigate. The following article will discuss about how you can boost the receptivity of your site as a web designer.
The need for intuitiveness
A web designer’s capabilities are put to test when he is asked to build a user-friendly and intuitive website. Intuitive navigation is a critical element that should be nailed in order to make your site easily navigable. It implies that your site is designed in a way that traffic flows from one web page to another without difficulty and all viable options are presented to the visitor. The visitor on your website should be able to find what he wants and if he can’t, he should know where to try to facilitate the search. For this, add search functionality with a search bar and icon. The information on the pages must be labeled correctly so that people can comprehend and select the right options. Presenting information in the right way at the right place and time is the key. Also, internal linking and less heavy webpages less with reduced loading time can help you increase efficiency. When this happens, your site becomes user-friendly. To help understand how traffic navigates your site, you may use Google Analytics. This way you can maximize all elements and perfect the site’s navigation.
Measures to be taken
A web designing job can be satisfying if you attain what you had originally set out to achieve. But in most cases, designers get so involved in the looks of the website that they forget about the feel of it. Many of them need a reminder that their topmost priority should be to deliver the greatest user experience as even today customer is king and only the traffic can drive the site to the brink of success. Let us take a look at how you can try to offer the visitors a seamless experience through these basics.
- Call things by right names: Calling a spade a spade helps when you want things to appear unambiguous. Do not let creativity sway you as it may mislead your target audience. Labeling the ‘Contact Us’ page as ‘Touch Base’ will only lead to confusion. This is a golden rule for websites, unless you have a niche clientele that needs to be drawn through non-traditional titles.
- Keep it simple: Make it simple to leave the home page. Do not place everything on the home page as this will not only give a cluttered look, but will also overload the page. It is obvious that you don’t want people to miss anything, but piling everything onto the landing page can make them miss what’s actually important. Think of your business and clearly categorize all that you wish to present on the site. Create a maximum of six main categories and build on them. Build around the task you want your customers to do, like ‘Call to Action’. Place this option right on the home page for maximum attention and now decide what information can be placed on the home page to urge the visitor to call. Don’t crowd the page and offer only the important information or options. Also, make sure you keep the site structure conventional by grouping similar pages under a single category.
- Break up the content: Don’t make the visitors scroll down endless text. The key is to keep it succinct, so retain their attention by presenting information with headings and sub-headings.
- Connect the dots: Your site’s web pages are like body parts that need to function in coordination. Do not place them in isolation. Internal linking is the best way to link relevant data together. If a prospective customer surfing the ‘Services’ page wishes to know your fees, they should be shown a linked sentence saying “Check out our fees” and hyperlink the word ‘fees’. This way you are giving them what they want, without making them run around.
Author bio: A writer by profession, Devika Arora is currently focusing her writing on the extensive domain of job search in India. She has written various articles, news stories and blog posts for the employment sector. The above article is a compilation of latest figures and discusses about web design jobs and how you can improve the user experience of your website. View more Current Design Jobs.